top of page


Innovative Operations Leader

18+ years of experience in Business Development and Operations Leadership with a proven track record of consistent revenue growth, team mentorship and relationship management across numerous verticals and international environments

2015 - 2018

Head of Retail

  • Oversaw $1.3 Billion in sales and responsible for in-store product range, product supply chain, proprietary food products and concept development for a convenience retailing chain with over 1,000 sites

  • Increased gross profit by $36 Million over target in two years through merchandising strategies, enhanced relationship management with 3rd party vendors and operational execution improvements

  • Developed new ‘fresh food’ product range, supply chain, and marketing plan and delivered incremental 6% growth in food sales ($1 Million incremental gross profit)

  • Achieved 90% sign up by leading sales for franchisee store refresh program

  • Secured highest contribution ever from a key vendor with $3.2 Million in funding for new merchandising and ranging innovation

  • Hired 10 new staff into team of 24, promoted 6 team members into bigger roles and led the introduction of a new training and capability agenda for the entire west coast business

2014 - 2015

Strategy - Dealer & Franchise

  • Designed sales initiatives to accumulate a $5 Million marketing fund from dealer partners for future TV and radio advertising campaign and brand & product re-launch for premium fuels campaign

  • Expanded $1.4 Million of incremental profit through the development of an online training platform for dealers

2011 - 2014

Head of Retail Performance & Planning

  • Ensured the generation of performance and planning reports, tools, updates, financial planning, and risk mitigation identification for BP’s UK retail business generating revenues of $500 Million annually

2009 - 2011

Head of B2C Pricing

  • Managed the pricing team responsible for setting retail gasoline prices for the network while optimizing margin and volume delivery against numerous competitive and operational factors accounting for $245 Million in revenue and 700 Million gallons annually

  • Motivated an underperforming team to become more successful, focused, and committed, reducing the volume deficit gap to the rest of the market by over 2%, while growing the margin pence per liter by 20% and reducing differentials to competition prices in just six months

  • Created a new customer, site and market segmentation analysis tool which reinvigorated pricing approach and establishment of tactical pricing pilots

2008 - 2009

Head of Product & Franchise Development

  • Led the launch of a franchise business model for a convenience retail food concept

2006 - 2008

Franchise Business Consultant

  • Responsible for P&L and operational day to day relationship management and sales for 25 ARCO/ ampm sites in San Diego 

Education

2022 - ongoing

Chief Operating Officer and Co-Founder

Juicer

  • Developing the future of pricing for restaurants. 

2022 - ongoing

Board Member

Alfa Co.

  • Supporting digitization and off-premise growth for one of the leading chains in Saudi Arabia.

2020 - 2021

Managing Director - Retail

People's California

  • Grew Delivery Sales by over 33% in first three months with company

  • Developed New Retail Operating Model to enable the business to scale and grow to new locations

  • Implemented Operational Best Practices across entire retail operation enhancing recruitment, transactional flow optimization, inventory consolidation, promotional execution and compensation review.

2019 - 2020

Vice President - Operations

Kitchen United/Google Ventures
 

  • Developed operating model and systems to scale multi-unit kitchen centers

  • Reduced operating costs by 38% through introduction of dynamic labor model, work flow efficiencies & detailed-oriented P&L ownership.

  • Led customer success team & key growth initiatives with internal and external stakeholders to achieve sales growth of 20% through improved client relationships and improved onboarding speed.

  • Built company culture through execution of new people, training & hiring plan

2015 - 2018

Head of Retail

  • Oversaw $1.3 Billion in sales and responsible for in-store product range, product supply chain, proprietary food products and concept development for a convenience retailing chain with over 1,000 sites

  • Increased gross profit by $36 Million over target in two years through merchandising strategies, enhanced relationship management with 3rd party vendors and operational execution improvements

  • Developed new ‘fresh food’ product range, supply chain, and marketing plan and delivered incremental 6% growth in food sales ($1 Million incremental gross profit)

  • Achieved 90% sign up by leading sales for franchisee store refresh program

  • Secured highest contribution ever from a key vendor with $3.2 Million in funding for new merchandising and ranging innovation

  • Hired 10 new staff into team of 24, promoted 6 team members into bigger roles and led the introduction of a new training and capability agenda for the entire west coast business

2014 - 2015

Strategy - Dealer & Franchise

  • Designed sales initiatives to accumulate a $5 Million marketing fund from dealer partners for future TV and radio advertising campaign and brand & product re-launch for premium fuels campaign

  • Expanded $1.4 Million of incremental profit through the development of an online training platform for dealers

2011 - 2014

Head of Retail Performance & Planning

  • Ensured the generation of performance and planning reports, tools, updates, financial planning, and risk mitigation identification for BP’s UK retail business generating revenues of $500 Million annually

2009 - 2011

Head of B2C Pricing

  • Managed the pricing team responsible for setting retail gasoline prices for the network while optimizing margin and volume delivery against numerous competitive and operational factors accounting for $245 Million in revenue and 700 Million gallons annually

  • Motivated an underperforming team to become more successful, focused, and committed, reducing the volume deficit gap to the rest of the market by over 2%, while growing the margin pence per liter by 20% and reducing differentials to competition prices in just six months

  • Created a new customer, site and market segmentation analysis tool which reinvigorated pricing approach and establishment of tactical pricing pilots

2008 - 2009

Head of Product & Franchise Development

  • Led the launch of a franchise business model for a convenience retail food concept

2006 - 2008

Franchise Business Consultant

  • Responsible for P&L and operational day to day relationship management and sales for 25 ARCO/ ampm sites in San Diego 

Text Books & Scholarly Stuff

2012 - 2015

MBA

London Business School

1996 - 1999

BA (Hons) 1st class - Management

University of Lincoln, UK

bottom of page