

Innovative Operations Leader
18+ years of experience in Business Development and Operations Leadership with a proven track record of consistent revenue growth, team mentorship and relationship management across numerous verticals and international environments
2015 - 2018
Head of Retail
Oversaw $1.3 Billion in sales and responsible for in-store product range, product supply chain, proprietary food products and concept development for a convenience retailing chain with over 1,000 sites
Increased gross profit by $36 Million over target in two years through merchandising strategies, enhanced relationship management with 3rd party vendors and operational execution improvements
Developed new ‘fresh food’ product range, supply chain, and marketing plan and delivered incremental 6% growth in food sales ($1 Million incremental gross profit)
Achieved 90% sign up by leading sales for franchisee store refresh program
Secured highest contribution ever from a key vendor with $3.2 Million in funding for new merchandising and ranging innovation
Hired 10 new staff into team of 24, promoted 6 team members into bigger roles and led the introduction of a new training and capability agenda for the entire west coast business
2014 - 2015
Strategy - Dealer & Franchise
Designed sales initiatives to accumulate a $5 Million marketing fund from dealer partners for future TV and radio advertising campaign and brand & product re-launch for premium fuels campaign
Expanded $1.4 Million of incremental profit through the development of an online training platform for dealers
2011 - 2014
Head of Retail Performance & Planning
Ensured the generation of performance and planning reports, tools, updates, financial planning, and risk mitigation identification for BP’s UK retail business generating revenues of $500 Million annually
2009 - 2011
Head of B2C Pricing
Managed the pricing team responsible for setting retail gasoline prices for the network while optimizing margin and volume delivery against numerous competitive and operational factors accounting for $245 Million in revenue and 700 Million gallons annually
Motivated an underperforming team to become more successful, focused, and committed, reducing the volume deficit gap to the rest of the market by over 2%, while growing the margin pence per liter by 20% and reducing differentials to competition prices in just six months
Created a new customer, site and market segmentation analysis tool which reinvigorated pricing approach and establishment of tactical pricing pilots
2008 - 2009
Head of Product & Franchise Development
Led the launch of a franchise business model for a convenience retail food concept
2006 - 2008
Franchise Business Consultant
Responsible for P&L and operational day to day relationship management and sales for 25 ARCO/ ampm sites in San Diego
Education
2022 - ongoing
Chief Operating Officer and Co-Founder
Juicer
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Developing the future of pricing for restaurants.
2022 - ongoing
Board Member
Alfa Co.
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Supporting digitization and off-premise growth for one of the leading chains in Saudi Arabia.
2020 - 2021
Managing Director - Retail
People's California
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Grew Delivery Sales by over 33% in first three months with company
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Developed New Retail Operating Model to enable the business to scale and grow to new locations
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Implemented Operational Best Practices across entire retail operation enhancing recruitment, transactional flow optimization, inventory consolidation, promotional execution and compensation review.
2019 - 2020
Vice President - Operations
Kitchen United/Google Ventures
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Developed operating model and systems to scale multi-unit kitchen centers
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Reduced operating costs by 38% through introduction of dynamic labor model, work flow efficiencies & detailed-oriented P&L ownership.
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Led customer success team & key growth initiatives with internal and external stakeholders to achieve sales growth of 20% through improved client relationships and improved onboarding speed.
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Built company culture through execution of new people, training & hiring plan
2015 - 2018
Head of Retail
Oversaw $1.3 Billion in sales and responsible for in-store product range, product supply chain, proprietary food products and concept development for a convenience retailing chain with over 1,000 sites
Increased gross profit by $36 Million over target in two years through merchandising strategies, enhanced relationship management with 3rd party vendors and operational execution improvements
Developed new ‘fresh food’ product range, supply chain, and marketing plan and delivered incremental 6% growth in food sales ($1 Million incremental gross profit)
Achieved 90% sign up by leading sales for franchisee store refresh program
Secured highest contribution ever from a key vendor with $3.2 Million in funding for new merchandising and ranging innovation
Hired 10 new staff into team of 24, promoted 6 team members into bigger roles and led the introduction of a new training and capability agenda for the entire west coast business
2014 - 2015
Strategy - Dealer & Franchise
Designed sales initiatives to accumulate a $5 Million marketing fund from dealer partners for future TV and radio advertising campaign and brand & product re-launch for premium fuels campaign
Expanded $1.4 Million of incremental profit through the development of an online training platform for dealers
2011 - 2014
Head of Retail Performance & Planning
Ensured the generation of performance and planning reports, tools, updates, financial planning, and risk mitigation identification for BP’s UK retail business generating revenues of $500 Million annually
2009 - 2011
Head of B2C Pricing
Managed the pricing team responsible for setting retail gasoline prices for the network while optimizing margin and volume delivery against numerous competitive and operational factors accounting for $245 Million in revenue and 700 Million gallons annually
Motivated an underperforming team to become more successful, focused, and committed, reducing the volume deficit gap to the rest of the market by over 2%, while growing the margin pence per liter by 20% and reducing differentials to competition prices in just six months
Created a new customer, site and market segmentation analysis tool which reinvigorated pricing approach and establishment of tactical pricing pilots
2008 - 2009
Head of Product & Franchise Development
Led the launch of a franchise business model for a convenience retail food concept
2006 - 2008
Franchise Business Consultant
Responsible for P&L and operational day to day relationship management and sales for 25 ARCO/ ampm sites in San Diego
Text Books & Scholarly Stuff
2012 - 2015
MBA
London Business School
1996 - 1999
BA (Hons) 1st class - Management
University of Lincoln, UK