2015 - 2018

Retail Director

  • Oversaw $1.3 Billion in sales and responsible for in-store product range, product supply chain, proprietary food products and concept development for a convenience retailing chain with over 1,000 sites

  • Increased gross profit by $36 Million over target in two years through merchandising strategies, enhanced relationship management with 3rd party vendors and operational execution improvements

  • Developed new ‘fresh food’ product range, supply chain, and marketing plan and delivered incremental 6% growth in food sales ($1 Million incremental gross profit)

  • Achieved 90% sign up by leading sales for franchisee store refresh program

  • Secured highest contribution ever from a key vendor with $3.2 Million in funding for new merchandising and ranging innovation

  • Hired 10 new staff into team of 24, promoted 6 team members into bigger roles and led the introduction of a new training and capability agenda for the entire west coast business